Notes PDF Social Media Marketing (SEC) | DU Study Material

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Notes 

This page provides you the study material/notes of the skill enhancement course titled Social Media Marketing. This subject aims to make you familiar with developing the Marketing plan for different social media platforms and measure its effectiveness. Here in the PDF we provide you detailed content as per the syllabus as well as previous year questions with answers so that you can score best marks in the examination. You can also see some important definitions below.

Paper Pattern

1. For Regular and NCWEB

➤ Theory exam: 30 Marks. 
➤ To attempt 3 question (10 marks each)
➤ Internal Choice will be given
➤ Time: 1:00 Hrs

2. For SOL students:

➤ Theory exam: 60 Marks
➤ To attempt 6 questions (10 marks each)
➤ Internal choice will be given
➤ Time: 2:00 Hrs

What you will find Inside PDF

➤ Detailed Notes (Unit 1-3) | (Lesson 1-10)
➤ Includes Syllabus
➤ Previous Year Questions with Answer 
➤ Easy to Understand
➤ Medium = English
➤ For DU Regular, SOL, NCWEB Students 
➤ Applicable for all couses and all semesters


Follow these Steps:

Step 1: Click on the Download Button
Step 2: Fill Details and Make payment
Step 3: After that you will be automatically redirected to the PDF Notes.

Note: These Notes are enough for your exams. No need to do anything extra.

If you face any issues or any doubt then message us on - 9310300439





Important Definitions

SMM : Social Media Marketing (SMM) is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.

Blogs : Blogs are online journals or informational websites displaying information in reverse chronological order, with the latest posts appearing first.

Social Networks : Social networks are online platforms that facilitate the creation and sharing of information, ideas, and other forms of expression through virtual communities and networks.

Social Media Influencers : They are the individuals who have established credibility in a specific industry or niche through their online presence.

SMM Plan : An SMM plan, which stands for Social Media Marketing plan, is a roadmap that outlines the strategy for using social media platforms to achieve marketing goals.

Conversion rate : it measures the percentage of users who take a desired action after engaging with your social media content.

Amplification rate : it measures the rate at which your followers share your content with their networks, extending your reach and visibility.

Applause rate : it measures the rate at which your audience shows appreciation for your content through likes, favorites, or other positive reactions.

Blogging : Blogging is the act of creating and publishing content on a regular basis on a website or web page.

Streaming video : Video Streaming is a method of delivering video content over the internet in real-time, without the need for users to download the entire video file before viewing.

Podcasting : A podcast is a series of digital audio files that allows users to create, distribute, and consume audio content in the form of episodic series. 





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